History Essay Example | Topics and Well Written Essays - 750 words - 21

History - Essay Example During the Middle Ages, Europeans had become keenly aware of the wealth existing outside of Europe, particularly in the Far East. Moreover, improvements in navigation and maritime technology during the 1400s meant that Europeans could access riches in other parts of the world with far more efficiency and effectiveness than ever before (McCannon 2008, 208). Spain and Portugal were the first European nations to venture across the Atlantic (Page and Sonneburg 2003, 481). Spanish reaction to the New World cultures across the Atlantic is characterized as mixed. Spanish ranchers, miners and farmers saw the Indians as a source of fre labor and set about attempting to and ultimately achieving these ambitions. Other Spaniards, particularly Spanish missionaries preferred to treat the New World Indian natives with a degree of compassion and to convert them to Christianity. Spanish bureaucrats were frequently at a crossroad, attempting to temper the call for compassion and conversion with the a desire to secure wealth by virtue of exploiting free labor (Benton 2002, 84). The Portuguese systematically took control of Asia building a commercial empire in the region. The Portuguese essentially established a monopoly over the Asian spices and other valuable products by seizing maritime control over Asian ports and acted as the sole trader between Asian nations and Europe (Love 2006, 27). Essentially, Spain and Portugal’s different treatment of their respective conquests were dictated by their respective discoveries. The Spanish encountered human capital rather than rich resources and therefore put their attention to reaping benefits in terms of free labor. The Portuguese encountered rich resources and focused their energies on taking control of those resources. In each case, the goal was to advance and improve economics and each conquering nation focused on how best to advance their economic positions by reference to the sources

Concept Paper Dissertation Example | Topics and Well Written Essays - 12500 words

Concept Paper - Dissertation Example By interviewing 25 past and present entrepreneurs the information gleaned within this research may improve future business ventures and provide much needed information to the business world about the steps that ultimately lead to success and those actions to avoid. The literature review of this research study has offered a variety of opinions on entrepreneur mentors, successful tips, and planning guidelines. It is hoped that the lived experiences of the participants will bring to light new information that can create a paradigm shift in the business world of today’s global economy. Background It has been a tradition in many cultures and thus past precedence that the trade of a father would be passed on to the son or other person interested in learning that skill. The ancestors of the United States were all apprentices at some point; learning the skills necessary to run a cotton plantation, become a blacksmith, a carpenter, a cobbler, or even a milliner (Levinison, 2011). Some families even bartered for their sons to be placed with the best tradesman in the community when the child was very young. Some children were place into indentured servitude, which in the end taught them a trade in exchange for their room and board and a few coins being offered to the parents. With the introduction of the Industrial Revolution, many of the old trades were forgotten as more people when to work in factories and on assemble lines. The factory jobs and assembly line work did not teach the trade as a holistic venture, but only a small portion to one person and another portion to someone else further down the line. It was easier for business men to accumulate vast wealth if they had many people doing various jobs that would create mass production of a product rather than one person completing the production of a single item from start to finish. Machines were invented that replaced the worker and the production rate continued to increase in larger quantities than any huma n could have accomplished. Those individuals who were interested in the repair of the machines found work alongside the very thing that had excluded them from the workforce. Those who did not fancy the maintenance aspect of the industry were required to seek employment elsewhere. Going back to the basics of owning a business seemed to be the answer for some, but the skills and knowledge necessary for a successful venture were lacking, as the trade had not been passed down from the previous generation. Wacker (1998) discussed how this phenomenon provide the necessary parameters for the study of entrepreneurships in the existing world. By looking at the variables, the relationships within the business, and the underlying factors, the foundation for entrepreneurial ventures was recognized. Careful analysis of the business world uncovered the basis for further study and opened the channels for scientific theory to be considered in future studies (Henderikus, 2007; Henderikus, 2010). The Small Business Administration Report in 2007 claimed that 2/3 of every new business venture failed within the first two years. Half are reported to fail within the first four years and over 58% fail within the first five to ten years. The reasons behind the failure of these business ventures encompass a variety of factors that change with each entrepreneur. Finding a way to combat this excessive failure rate could open the door for

School Media Centers as Instructional Resources Research Paper

School Media Centers as Instructional Resources - Research Paper Example In order to realize this noble and challenging task, three major hurdles have always been on the way to successfully attain this mission. One, the ability and capacity of capturing information at its ‘rawest’ and at the appropriate time, so that it is not tempered with, for this the more the raw the data the better and more accurate it is, a proven fact. Because the reverse is very true, that when information is left unattended then it is prone to destruction if not getting lost. Secondly designing and developing systems that are able to store the data in the best form. The best form meaning been able to maintain the integrity and accuracy of the data. This includes provision of enough space of storage and the necessary media that is able to contain the huge and expanding volumes (Yetter, 1994). The last and not the least challenge is coming up with a methodology that is convenient and effective in accessing the information with ease. The above highlighted challenges can be collectively be addressed by the idea of an effective library media center. In the recent times, notably the role of library media has exponentially increased and tangible results are now clearly been witnessed. As we speak, one of the recurring matters of concerns especially in institutions is how to fully utilize the precious resource found in the library media to greatly impact student achievement (Crowley, 1995). This paper critically analyses the evolving role of library to improve student achievement for a brighter tomorrow. ... As a matter of fact they can collegiality show improvements, attitude and behavior of the students. Library media specialists are better placed to consider fresh ideas and are able to support one another for the benefit of the student (Gehlken, 1994). Research studies have showed that the integrated library programs positively impact on leadership, collaboration and student achievement when the library staff has the same experience as the classroom teacher, with the same qualification, information and learning resources, and problem solving and strategies in the ongoing job instructional plan. In deed library media specialists can exhibit leadership skills that can improve school forward in tackling some of the complex issues of this age of information (Crowley, 1995). They possess strong vision and values for their schools and area of specialization. They are positive models for the students and even other teachers as they understand the curriculum and the school very well. They own contact and influence with administrators and teachers and can extensively promote communication within and without school for the well being of the student. The preparation and recruitment of qualified and competent library workforce is a critical procedure in the success of the library media. This is because no matter how heavy investment is channel to other resources if human capital is not competent then this means that they will be a major loophole in the process and the required achievement among the students would not be achieved. The library staff shall be responsible for the daily operations of the facility as well as enactment of the various changes that need to be implemented so that the

Modern Latin America Assignment Example | Topics and Well Written Essays - 250 words

Modern Latin America - Assignment Example Poor performance of economic growth and the stagnant status of economy have forced many Latin American nations to refuse Free Trade Agreement of America even at the verge of losing some of the foreign –trade benefits from the United States. Research experts have documented the elements of colonial legacy in the history of Latin American nations. Latin American nations have shown their willingness to share a common past of colonialism, freedom struggle, racial discrimination, poverty, political instability and foreign interferences. Analysing the economic growth of Central American nations like Costa Rica one can comprehend that the implementation of Free Trade Agreement failed to enrich Costa Rica’s economic growth. Colonial legacies in Latin American nations tried to learn the negative side of Free Trade Agreement because America considers the FTA as a political instrument than economic affair. As Eduardo Dimas points out, â€Å"the more FTAs are signed and approved, the more difficult the economic unity of Latin America will be, and the greater will be the ability of the U.S. government to torpedo that unity† (Dimas). It is therefore significant that Latin American nations learn more about the Free Trade Agreement (FTA) of America because its refusal creates serious problems for the nation’s growth.

Use of database Essay Example for Free

Use of database Essay Computer technology has given many precious gifts to mankind. One of them is the database technology. It has made administration, trade and commerce very easy, precise and fast. Operations which used to take long time, and were still full of errors, are now managed in few seconds, and are cent percent free of errors. At the heart of this remarkable success is the software program, which helps creation, segmentation , categorization and retrieval of databases. These programs are known as database management systems, DBMS programs have a long history. Starting from very simple programs in 1960s they have developed into large, complex software packages like Oracle. While the management functions remain the same, the utility value and the facilities offered in newer versions differ vastly from their predecessors. This essay briefly analyzes the DBMS program used in a particular department of an organization and proposes hoe improvements could be made over the existing use of DBMS program. The organization is a market research agency. One of the departments is pharmaceutical research. The function of this department is to gather prescriptions of doctors from various geographic locations across the country, analyze the symptoms, diagnosis and the drugs prescribed by the Doctor. These prescriptions are codified according to standardized international codes. Based on this coding, a generalized report is then prepared, which specifies which drug is used more in a given geographic location. This market research is very important to pharmaceutical companies for devising their marketing strategies. Here, the database program used for coding the symptoms, diagnosis and drugs is taken as an example for analysis. First, the function of coding is explained with an example. Visits a doctor with a complaint of soar throat and difficulty in swallowing, coupled with fever. According to the directory of codes of symptoms of the company, symptom ‘soar throat’ has a code 3323, ‘difficulty in swallowing’ has a code 1018 and ‘fever’ has a code 1286. If the doctor diagonizes ‘ throat infection’ as the cause for these symptoms, the code for it, as specified by WHO is J029. (ICD-10). Now, the doctor prescribes ‘ MOX-500’ capsules, a drug which has Amoxycillin as its main content. The code of this drug is 05377-73, as per the company specification. Those who do this coding job have to frequently refer to each code. The sum total of symptoms, diagnosis and drugs runs into a few thousand entries. Manual reference to these codes is very cumbersome. A database management program is designed to aids the coders. The package used is Foxpro. It is a two way system, wherein, the code could be traced if the name is given as an input and the name is given as an output if the number is given as an input. So, the coder can trace the code from any name and conversely, the name can also be traced with the help of a numeric code. Like all the DOS based programs, this program is a very robust program, and easy to use. Name to Number program : This program contains all the data related to the symptoms, diagnosis and the drugs. While the name and its respective code are the main parameters displayed, the drug table also reveals the type of drug e. g. syrup. Tablet, capsule, injection etc and its respective capacities e. g. 5 ml, 200mg etc. Being a DOS based program, the database is indexed by the computer, each time it is accessed. The key command for a new entry are ‘ ‘alt-s’ keys on the keyboard. Even if the full name is not types, the program takes to the alphabetically ordered names of the data. For example, if only ‘ ‘soar’ is typed as a new entry, the program gives and output of the first entry, out of all the entries starting from alphabets ‘soar’, or just typing ‘ pen’ will take the user to the first entry alphabetically listed with ‘pen’ as the first three letters. The cursor needs to be taken down to locate the drug ‘penicillin’. Instructions regarding the keyboard controls for retrieval of information, traverse of the cursor and exit from the program are permanently displayed at the bottom of the screen. These are the read only features. This means only three operations are possible on the program by the coder. Either he can type a name and get the code, or he can traverse the cursor or he can exit. It bears typical resemblance to the ‘ WordStar’ program, where the controls for operations were displayed whenever the program used to start. It is a completely textual program, simply because the basic software package, Foxpro/ Dos version, did not offer any GUI facilities. Like all other DOS based programs, colors are non existent in this program. It is a black and white screen throughout its use. Number name program : Many times the coder need a reverse retrieval to be performed. That is, given a number, the corresponding name of the symptom, diagnosis and the drug is to be traced. This program offers this facility also. When the number is entered, its validity is checked and if it is a correct number corresponding to the database, then the name of the drug, diagnosis or the symptom is given out as an output. In the case of drug display, the other parameters like the type e. g. syrup, tablet, capsule etc are also displayed. This part also has all the features and limitations typically associated with a DOS based program. This program, even in its present form, based on the technology of early 1990s is extremely useful to the coders. Especially when it comes to coding few hundred prescriptions every day, this program helps in a speedy and precise coding procedure. The codes are written manually by the coder on a printed form on paper. Improvements: Several improvements are not only possible on the current system but it is a necessary demand of time. First, Windows – 98 is soon expiring as the last GUI operating system which can support DOS based applications. The next most popular OS, Windows-XP does not support DOS based applications. Even the new and latest processors like the Dual Core by Pentium and motherboards, do not support Windows-98. Hence, technically, it will be impossible to run this program, the latest computers. It is the demand of time, that a Windows based DBMS used. This can be MS Access, Foxpro/ Win, or Oracle, but a switch over to GUI based application development is a must. Second, the codes, after being retrieved, are written manually. A new application needs to be developed, wherein the need to write the codes separately on a different sheet is eliminated. The coder inserts the name of the symptom, diagnosis or the drug and the corresponding number of the code should be automatically entered in the blank format of the form. The concept of relational database comes into picture over here. The database needs to be related to many blank forms, in such a way that a new form comes on the screen no sooner one is over. As soon as the name is typed in the form, the code must be retrieved by the software and entered in the form. The third factor is to add the utility value of the program. The same program can be extended to keep a record of the name of the coder who has accessed this program and the amount of work done by him/her. This feature facilitates speedy calculation of the monetary remuneration to be given to the coder. A record of signing in time and sign out time will also tell how much time the coder has put in. This record would be useful to gauge the efficiency of the coder. Seeing to the requirements of the improved version, a switch over to Oracle is more desirable, for the versatility and flexibility it offers. One more issue arises out of this discussion. Is the development in computers heading in the right direction? Despite all the progress in the software industry, no program has been able to replace the ‘ command. com’ file of DOS. All versions of Windows also rely upon DOS for their booting functions. Similarly, coders do not have any problem with the program they are working at present, which is over a decade old. The basic question is: Is all the development necessary? Or is it that needs are first created and then devices are made to suffice them? Or is it that under the umbrella of ‘user friendly’ Bill Gates has prevented people from getting to know the inner aspects of a computer? A calculator was a good invention, but has it always helped mankind? Has it not put limitations on the mental calculating capacities? Our ancestors had no problems in adding 40 numbers , fast and precise. For the present generation it is impossible. The developments in computers, have reduced the computer, a PC, to a mere entertainment tool, and the internet has become a tool for chat and social networking for a vast majority of users. Any development is real only if it helps in sharpening of minds, not rusting it !!!

Teaching Children Technology Skills

Teaching Children Technology Skills Technology and Authentic Learning You have just completed a beginning-of-the-school-year open house for parents. Following your presentation, several parents ask whether you will focus on helping their children develop 21st century technology skills. They ask you to describe several learning experiences you have designed and plan to implement this year. What are two authentic examples of learning with technology that you could share with parents? Provide a rationale for each that describes how the activities will meet educational technology standards and characteristics of meaningful learning with technology. I am the assistant dean of the Beijing Information Science and Technology University College of International Education (BISTU-CIE). I teach IELTS and TOEFL workshops for Chinese ELLs and basic/general English and business English classes for our international ELLs. Most of our international students come from South Korea and the former Soviet Union nation-states. Most of my international ELLs are majoring in international trade. Therefore, I have my business English students do a business plan proposal and presentation. In small groups, students use the Internet to research opportunities and possibilities for starting their own business. They also have to create a business plan indicating their product or service, cost structure, and projected profits or losses for the first, second, third, and fifth years, among other things. They then organize this information into a PowerPoint presentation and present their proposals to the class. Students then vote for the proposal that is the most realistic and plausible and has the best chance of success. I believe this integrates technology with an authentic learning activity that is relevant to their major. This meets the 2016 ISTE standard no. 3, Knowledge Constructor which states, Students critically curate a variety of resources using digital tools to construct knowledge, produce creative artifacts and make meaningful learning experiences for themselves and others (ISTE, 2016, p.1) and no. 6, Creative Communicator, since the students must use the Internet for research, organize their research using office productivity software such as word processing and spreadsheets, and finally create a digital presentation to be displayed and shared with others. It also fits Newman and Wehlages (1993) definition of authentic learning, which requires students to construct meaning and produce knowledge, inquire to construct meaning, reflect and discuss information, and create or perform tasks that have values of meaning beyond success in school (cited in Cydis, 2015, p. 69) for the same reasons. In my IELTS and TOEFL workshops, students are given speaking prompts taken from actual past tests. Students are given the rubrics the testers use to evaluate their speaking. Students then record their responses on their phones. Then, in pairs or as a class, we listen to the recordings and students evaluate and critique themselves and others according to the rubrics and match their performances to the approximate proficiency band. This activity is authentic because it simulates the speaking portions of the TOEFL and IELTS exams and requires students to put themselves in the shoes of an evaluator and evaluate their speaking skills with a critical ear. It also meets the ISTE (2016) standard 1c, Students will use technology to seek feedback that informs and improves their practice. By listening to recordings of themselves and comparing what they hear against the proficiency band rubrics, students are able to identify strengths and weakness in their own pronunciation, fluency, vocabulary, or grammar, and target the weak spots. This gives them control over and ownership of their own learning. References Cydis, S. (2015). Authentic instruction and technology literacy. Journal of Learning Design, 8(1), 68-78. International Society for Technology in Education (ISTE) (2016). ISTE Standards for Students (2016). Arlington, VA: Author.

Impact of Technology on the Fashion Industry

Impact of Technology on the Fashion Industry Background of clothing industry : Textile and clothing manufacturing businesses are one of the most traditional and oldest industries in United Kingdom. The clothing industry dates back to 4000 BC when these textiles were used for decorative beauty as well as to preserve and the balance body heat and the outside environment including protection from injuries.(Niwa,2002). Although this was the original function and purpose, they would also aspire to have fabrics portraying a beautiful appearance forming decorative beauty too. The industry has grown greatly over time, and has since blossomed into an area where supply and demand is high, not just for functional purposes, but for decorative purposes too. With technologies growing too, and demand in the retail area, the clothing industry is booming. Clothing manufacture is a an assembly oriented activity with a great range of raw materials, product type, production volumes, supply chain, retail market and associated technologies. (carr lathams, p1) This clothing industry will continue to play crucial role in the economy from manufacturing, to retail as long as marketing still does its job. Introduction The aim of this paper is to research and evaluate the clothing technology and its use in the fashion market. This will cover the quality of fabric and garment; discussing the importance of stitch, machinery and fibres, the creation of the garment, CAD and human measurement. Fashion marketing is a profession with diverse activities that indentify consumers needs, develop good products, price, distribute and promote them effectively(Stone,1990, p5). In order to be successful within this field it is important to have good knowledge of the product, which includes understanding the quality of the product and also being aware of the manufacturing process involved in clothing production. As a fashion marketer is it is important to understand the age group, the product is being catered for and also be aware of the current trend and design within the clothing industry to be able to communicate with the consumer. Not only to make the consumer aware of it but to be able to encourage them to buy it. Clothing manufacturers and retailers have established principles for quality, fit, and the performance of the product. These standards are used to guide the product development, selection of material, production method, and finishing techniques. According to the fashion theory, consumers quickly become bored of whatever is commonly accepted, thus they constantly seek of new and different variation of products and activities (Ruth E. Glock et al, p5), this demand requires a rapid change in fashion. The fashion changes involve the colour, styling, fabrication, silhouette and the performance of the garment that relates to the fashion trend, this change takes place depending on the demand of their targeted market and on the season, collection is produced for. Todays consumers have high expectations of the entire product they purchase, especially fashion items they pay expensive prices for. They demand their garments to be constructed of high quality fabric, having a durable performance and having a perfect fit. The quality of a garment is determined by the features of each of its components including details of the fabric, stitch, fitting and to the very last finishing detail. To the consumers eye, quality is very important in the external appearance of the garment. When consumers find the product performance to be poor, it is often the result of the manufacturer using lower-quality materials or a lack of quality workmanship (Claxton and Ritchie 1979). Quality standard overall reflects the essential quality of the firm seeks to achieve within their product.( Ruth E. Glock et al, p101) the quality of the garment is not measured through its mechanical performance e.g the feel of the drape and fit of the garment, but it is also defined through its positive and negative properties that can properly define settle over garment e.g the appearance of the fabric on the garment. There are several factors which determine the overall quality of apparel, including fabric selection and the manufacturers methods of construction, which includes stitches and seam finishes, buttonhole construction, use of interfacing, and matching of seams (Rogers and Lutz,1990). These elements do not only affect the appearance of the garment but also retains the shape. High street garments are expected to be high quality: however this is not always the case. Each fabric has its own quality that contains its own features depending on the fibre used to construct the fabric. Some fibres are absorbent, some are resilient, and some are less durable. Every fibre has its negative and positive quality and to improve this, it is recommended to test the quality before sending the garment to the retail. The recent technology use has made the fabric more durable and comfortable than ever before. The quality of the fabric is built up depending on the type of yarn being used and production of the yarn. There are various different type of yarns used to make the garment durable for a certain market and season. Majorie A Taylor,1990 (3rd Ed) have stated that introducing of new yarn fibres type has become quite expensive, therefore it can only be introduced if there is an advantage in the performance or cost the cost of the fibres type have raised due to the production method used to create these yarns. Fibres, Yarns, Threads are the basic requirement of any textile apparel or related industry. These are selected according to the product being manufactured. Fabrics used frequently in the industry are wool, silk, cotton and linen, these are commonly used in the industry due to the fine texture, stronger, aesthetic and durable purposes. These fibres are also occasionally blended with other man-made fibres to create strength in the garment. Chapter 1 Fabrics: like wool, mohair, cashmere, angora, camel hair, and llama are acknowledged to have a special properties such as warmth, smoothness, softness and lustre are mainly used in winter collection. (Leeder et al..(1998).They cost a lot, however are in high demand by the consumers over winters due to the absorbent, contributing to their comfort characteristic in cold, damp weather. Wool is preferred for tailored garments in the apparel industry as it is easily cut and sewn; however it does require some moulding or blending with other fibres during the construction to generate strength in the garment. Wool is usually tightly woven or finished, which stops the fabric from ravelling. The disadvantage of the wool is that, it can often cause pilling on the garment, after being worn several times. Another disadvantage in wool fabric is that once its transformed into felt, it cans occasionally cause some problem during washing and wearing example Heat, moisture and agitation can cause the wool fibres to shrink and mat together. Therefore for a consumer it is important to follow the instructions on the label. Various different articles and books do recommend dry-cleaning Wool, rather than washing it as it can cause shrinkage. (Stamper, Anita A, 1991) Silk is another luxury fibre used in designers fashion and is more expensive ready-to-wear. This fabric is mostly used for summer collection because its light weight fabric, it keeps you cool, it has crease recovery and the colours fasten very well on this fabric. The main purpose of this fabric is to be aesthetic; the fabric has been regarded as excellent materials for its softness, elegance, lust, resilience and drape. (Chollakup .R, 2004) The fabric itself is so unique and delicate, that it requires careful handling while washing and sewing, as it can cause slippage and the fabric can tear apart. It is suggested to dry clean rather than laundering. However it has also been mentioned to steam press the fabric before using it. This is because most of the fabrics tend to shrink after being in a press and it does help to release the crease and makes the fabric smooth and flat. In previous decades silk could not be duplicated in the industry; however in 1891 an English scientist C. F. Cross and E. J. Bevan succeeded in discovering a man-made silk look like fibre known as viscous. This was cheaper in cost, contained strength, durability , however the fibres are weak enough cause slippage and tear in the garment. Viscose is a soft material commonly used in shirt, coats, jackets, and other outer wear. Viscose is a viscous organic liquid used to make rayon and cellophane. Cellulose from wood or cotton fibers is treated with sodium hydroxide, then mixed with carbon disulfide to form cellulose xanthate. which is dissolved in more sodium hydroxide. The resulting viscose is extruded into an acid bath either through a slit to make cellophane, or through a spinneret to make rayon. The acid converts the viscose back into cellulose. They replaced silk with man-man fibres like viscous rayon or acetate to save the cost. Viscous rayon can still be found in apparel products such as stockings, lingerie and ribbons. Cotton is another fibre being used in clothing industry for decades. This is produced on a bush which is widely grown in sub-tropical region throughout the world, lying roughly between the parallel of latitude of 35C North and South of the Equator. (Miller,Ed 1, 1992). The price is of the cotton has increase in last few years however it still remains fairly competitive to synthetic fabric. Cotton is the favourite fabric used in industry for baby clothing, mens brief, summer and winter clothes for all age group, this is due to its absorbent and comfort. It is easily cut and sewn and constructed into a garment. Yarns: These fabrics are made out of yarns that are divided into two major types, based on the length of fibre used in the manufacture. Spun yarns are mostly made out of short hair staple fibre which contains of natural appearance then filament fibres. The qualities in the spun yarn are: they are more absorbent, porous and comfortable. It ravels and shifts less, puckers less while when stitched, presses flat and shows less construction error. Due to all these qualities in the natural fibre, spun yarn is expensive and is in high demand in the industry. Filament is a man-made mechanically produced yarn; it can be subdivided in to two types, smooth and textured. The smooth filament yarn is selected for their smooth and shiny appearance and their ability to be packed tightly together for air and water resistance. The problems with filament fibres are: that the stitch on the garment has more chances to unravel and cause slippage due to the weak method used to construct these yarns. However as they fibres contain long hair it takes less time to produce this, just like spun yarn does. Filament yarns can also be transformed to make it look like natural fibre by trimming the fibres length. (Miller. E, 1992 p73) Once the yarns are selected, it is than combined together to produce a fabric. Most textiles are produced by twisting fibres into yarns and then knitting or weaving the yarns into a fabric. Woven fabric is made out of two yarns. The length wise set is called warp and the crosswise is called weft. Unless its manufactured with stretch-texture or elasticized, it has very little stretch on its own. This process can usually be found in winter coats preventing the air and water. It is essential for a fashion marketer to be aware of the procedure used to construct Thread, stitches, seams, interlining: These yarns are also used to construct threads, which are used to stitch pieces of fabric together to construct garments. Threads are selected matching the style, design and colour of the garment. These threads are used on the industrial machines, to create an appearance, durability, strength and elasticity on the garment. Stitches and seams are measured to have major effect on the quality of the garments. Stitches are used to convert a two-dimensional fabric to a three-dimensional garment form. This requires a number of operations which affects the drape of the fabric formed into a garment. (kashual Rah Sharma and B.K. Behera, 2004, p75) effect of sewing and fusing. Wrong selection of threads and stitches can occasionally cause seam pucker in the garment, which than leads to costumers complain. Therefore in order to meet customers satisfactory, it is important for the fashion marketer to be aware of the process used in stitching and seam to construct a garment. There are 6 different type of stitches used in the industry to construct garment. Each stitch is classified into a Class which is designed and identifies by the first digit of a three-digit numeral (R. M Laing, 1998). Stitch formation is the actual process by which threads are interlaced in or around a material resulting in a stitch. It can be formed on a without a material, inside the material, without it and upon it. When a stitch is used with a defined geometry of material layer positioning, a seam is formed. Bad quality stitch can occasionally ravel and put the consumers off, so it is important to choose the right stitch and thread for the construction of the garment. Class 100 is chain stitch used only for temporary stitching. This is formed with one or more needle-thread, introduced from one side of the material only. Loop of the thread is passed through the material and secured by interloping, with succeeding loops underside of the material. Chain stitch properties involve: elastic and are thicker then lock stitch. It can easily be ravelled; particular care is required to prevent runback from the last stitch. Class 200 is hand stitches: formed by single thread passing through one side of the material to the other end in successive needle penetration. Thread passes through the material as a single line and the stitch is secured by the succeeding formation of thread which passing in and out of the material or interloping of the threads with themselves. When more than one thread is used, the threads pass through the same perforations in the material. The formation of three common stitches class 200 is used for are: Over stitching or over casting commonly as a seam finish, involves ISO 211. This is formed with one needle thread which passes through the material from the inside of the garment, a small distance from the edge, casting the thread over the edge. (R. M Laing, 1998). Slip and blind hemming stitch (ISO 213) is formed with one needle thread, which is passed through a yarn of the single layer of material being hemmed, passed forward through the turned over edge of the hem allowance itself, emerging a short distance along. The thread is then brought forward through to repeat the stitch. (R. M Laing, 1998). Pad stitch commonly referred as ISO 219, this is formed with single needle thread, which is passed horizontally through the material and emerges on the same side. This stitch is used to attach interfacings(interling,canvas) to the under collar and under-lapel and to create shape by introducing slight difference in the dimensions of the garment components relative to each others. (R. M Laing, 1998). Class 300 Lock stitch is used for seams that require stretch. This is formed by a needle thread, introduced from one side of the material, interlacing with an under thread supplied through bobbin on the other side. The quality in this stitch is , that it is low in bulk and thin. It has Good strength and abrasion resistance. It has Poor elasticity, non-ravel. The bad quality is this is that, it has limited sewing length and the bobbin requires frequent change of thread to continue the stitching. Class 400 is multi thread chain stitch formed by a sewing machine passing one or more needle thread loops through the material. Those needle thread loops are interlope on the underside with a loop thread supported on a loop. This stitch tends to be very elastic and is well suited for seaming operations, for example, in seaming pants and closing synthetic bags, on woven and knits of many types and weights of materials. However, in Class 400 chainstitch, distorted or skipped stitching tend to weaken the entire stitch chain and, as a result when included in the final product, the defective product may prematurely fail, for example by unravelling (www.patentstorm.us, 29/11/09) Class 500 over edge stitch: A stitch formed with one or more groups of threads at least one of which passes around the edge of the material. This property this stitch contains are: excellent stretch ability and good recovery. It is used for seam and edge neatening, suitable for various different type of fabric. Class 600 flat stitch: Multi-needle stitches that provide the elasticity necessary for knits. While applying these stitches onto the garment, it is very important to be aware of the size and fit, as the consumers asses these for an apparel product. Not only do them asses the quality apparel product but are also highly inspired by the ambience of the store. The ambience of the store is created by a visual merchandiser, who sets up the over all layout of the store, window display and takes responsibility for the the look of the store, with the aim of promoting goods in order to maximise sales. Chapter 2 The windows display is planned as per the look of the event (Sale, Valentines, Festivals and other activities. They are least expensive form of advertising. A good window display brings customers into the store. Windows sets the scene for what the customer will find inside, there is no second chance to make the first impression. For a smooth set up in the store, it important to have cooperation from all support function, good coordination in between the members of staff. The setup of the store and the installation has to be made over night, after the shop has closed and before it re-opens again the next morning. Technology has expanded a lot in terms of size and fitting; to get accurate consumers body measurement, for visual merchandising and with other internet sources that eases the communication between the consumer and a marketer. Size is related to individual body dimensions. They are grouped together into size classification according to the age, ethnicity, sex and body type of consumers. (Brown. P and Rice.J, 2000, p147). The apparel industry has challenged in meeting costumers needs for well fitting apparel. About 49 percent of womens have difficulty finding clothes that fit ((Kurt Salmon Associates, 2004), every year 12 percent of clothes purchased, are returned due to poor fitting (Barbaro, 2006). This has a big impact on the company, as due to the poor quality, company starts losing the customers, which leads to loss of profit, which then forces the company to shut down. The body shape and size is often influenced by consumers social life and it is important for those managing products and those marketing the product to be aware of this. In the past few years, size standardising was used in the retail to cure problem solving in garments fit. The average figure of consumers was usually from size 8 to 14; focusing on costumers aged from 18-30, concentrating on smaller shapes and sizes, while ignoring the disproportional figures. This has been a disappointment for consumers size 16 or above, as they struggle to find clothes that may fit their body shape and finding well fitted ready-to-wear clothing takes a considerable amount of consumers time (LaBat, 1987). Size codes used commonly on the apparel products are based on numbers and figure type Size labelling on the apparel product suggest the suitability of the garment to the consumers body dimension. Consumers size 8 to 14 have also often complained about not getting there sizes right even after the apparel products being labelled, this is due to Apparel size and fit have a difficult in researching and analyzing relationship between body and clothing. Current methods of creating size and analysing garments were based on measurement of the ideal customer embodied in single fit model; however this has still an issue in the fashion industry, as consumers were still not pleased with the fitting. Therefore, in order to fulfil consumers requirement and to maintain competitiveness in the industry, Clothing industries around the world is aiming to on utilising the latest Technologies being launched measure the body shapes. These technologies are used for and to manufacture clothing involving body scanner used for collecting body measurement, CAD system for patter making ,internet for communication between consumer and customizer , and the computerized visual process which will aware the consumer of the accurate and rapid production and delivery process. This 3D technology scans around 300,000 points on the body, which will help the apparel firms to manufacture clothing rapidly and succeed with on time delivery by providing valuable body measurement data on consumer population. The main purpose of using this technology is to gain better understanding of current human size and shape enabling the industry to develop sizing system that will fit most of the population.( Phoebe R. Apeagyei and Rose Otieno,2006) Retailers are now providing different shopping experiences by combing 2D to 3D interactivity visualisation technologies with advanced marketing techniques, to create virtual retail environments that attempts to actualise the true essence of shopping by browsing, socialising, trying-on before buying and, in a new twist, leaving the store proudly wearing the item just purchased. The original virtual mega stores, offering newly, innovative and alternative shopping experiencing in multi 3D user environment are American apparel brands Bershka, LOreal, Calvin Klein, Reebok, Sears, Nike and Adidas. Conclusion: Marketing provides an important link between the manufacturer, the retailer and the consumer. The marketing of fashion takes place at all stages of the development, production and distribution of garments. Fashion marketer must be well aware of the targeted audience, the current trend, quality within the product and the production methods used to enable themselves to aim at the right audience. The purpose of this term paper was to research within the significant elements of technology taken into consideration by the marketing department of the fashion company. These elements included the quality and the purpose of fabric construction, garment creation, New 3D scan technology and body measurement and how the related to fashion marketing. From my personal research experience for this term paper, I do believe that being aware of the stitches on a garment could be useful information for a fashion marketer; however it may not be necessary that a fashion market would have knowledge of stitches and seams in so much debt. It is also highly important for the marketer in the fashion department to be good knowledge about the fibres and fabrics, to be able to market the quality of the garment, which is measure by the overall performance of the drape garment. In the large fashion retailing organization, fashion buyers, marketer and technologist work very closely, with the technologist often involved right from the early stage. In any business activity, fashion buyer requires a marketing approach to succeed in the business. (Jackson, 2001, p5). Size and body measurement has always been an issue in the fashion business. Consumers have previously complained a lot about not being able to find the right size i.e: size 16, tall and etc. This remains still an issue in a few fashion retails, However to resolve this problem, fashion businesses have started to launch a new 3D scan technology, that measure various different parts of body and than ready-wear garment gets construct according to the measurement.